Mission Statement
AMM is an all purpose creative agency with core competencies in Social Media Strategy and Implementation, Digital Public Relations, Digital Asset and Website Design/Building and select real world initiatives. We pride ourselves on being able to provide our clients with a comprehensive marketing campaign aimed at optimizing their digital presence and converting that following into real world consumers and genuine fans. We at AMM believe that the primary job of anyone in the field of marketing is to provide their client with the largest platform possible to promote what they work so hard to build. Any marketing effort should serve as an amplifier for a worthwhile message or product.AMM individualizes every campaign in order to accommodate different budgets and schedules, and make sure we see to as many of our client’s goals as we can.
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MARKETING & PR
As marketing professionals, we at AMM believe it is essential to optimize our client’s brand through simultaneously improving the above four stages of fan base development. At all times we aim to help (1) introduce your project to new potential fans, (2) expand your existing following, (3) help maintain your existing relationships, and (4) inspire you to continue putting forth the sort of product that you will be proud of, and fans will continue to want to spread the word about. We aim to provide our clients with the largest platform possible to promote what they work so hard to build. Our goal is to create marketing initiatives that serve to amplify the worthwhile message or product of our clients. While AMM individualizes every campaign in order to accommodate different budgets and schedules, our end goal is always the same;
a satisfied client with a larger following than they had at the beginning of the campaign. |
Digital Press Outreach
AMM works to ensure the maximum amount of coverage in with both indie tastemakers and mainstream press outlets for all clients. We also reach out to the hundreds of other blogs that often get overlooked in digital PR campaigns. We select key targets for each client for premieres and other key looks throughout the campaign.
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Regional Press Examples:
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Supplementary Press Examples:
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In addition to more traditional digital outlets, AMM can also help to get features set up with alternative premiere and coverage options. Below are some examples of sites that we could help set promotions up with.
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Another area of potential coverage that AMM can reach out to on behalf of clients are popular lifestyle publications. We can help secure features and content premieres for clients on sites such as the following.
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Local Press Outreach
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Regional Press Outreach
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AMM will reach out to blogs and other online publications in advance of each date to ensure as many of these outlets as possible are there to cover the client, whether it be via a show preview, ticket giveaway when appropriate, a show review or an interview with the band. Below are several examples of the sort of publications we seek coverage in for clients.
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AMM can obtain coverage in cities across the nation for a client's tour. Below are several examples of the sort of publications we seek coverage in for clients.
SESSION OPPORTUNITIESIn addition to traditional show coverage, AMM will seek to secure other opportunities for clients, such as interviews and college radio visits. Below are several examples we will seek to secure.
OTHER OPPORTUNITIESIn addition to traditional show coverage, AMM will seek to secure session opportunities for clients along their touring route. These sessions will consist of performances as well as short interviews that will highlight the band’s skills as well as their personality. Below are several examples of the sessions
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Social Media Consultancy |
Social Media Rebranding |
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AMM will advise on, and if preferred, manage a client’s social networking presence. We have extensive experience in this realm and will be able to help the band dramatically increase their following as well as the community engagement taking place on their social sites. We will advise the client on the best ways to schedule posts, as well as the manner in which they should approach the copy for each update.
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AMM can re-brand all of client’s social networking sites to reflect an aesthetic the project is trying to promote. This could be a general aesthetic, a tour promotion or the eventual album artwork. This will give the band’s digital presence a more professional, uniform appearance and help in promoting a particular initiative they are trying to spread the word about. To the right is an example of a social media re-skinning we recently completed.
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Digital Ad Campaign
AMM can offer a digital ad campaign centered around the client with significant impact on a target initiative. We have experience running a variety of advertising campaigns including but not limited to Youtube, Facebook, Google & Banner ads. We can use these advertisements to raise awareness about a client’s digital presence and increase their followers on any given site or to drive up views on an upcoming video. Reports will be provided regularly and adjustments will be made to focus on those areas of the campaign that are most effective.
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Digital Asset BuildAMM can provide in-house design support as well as digital asset building. This could be an email for download (E4M) widget, a pre-sale page for a new record or single, a custom contest for giving away signed copies of a limited edition vinyl, or a more outside-the-box concept if you prefer. This will help create anticipation for any new content or upcoming tour dates, and could also incorporate the client’s socials in order to bolster their community numbers in that regard. Below is an example of a ticket giveaway we recently completed
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Website Design/Build
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In addition to digital asset building, AMM is also able to design and build a full website for clients. We can customize the website to fit budgets and needs, and provide a site that is both user-friendly and a great tool for promoting the new release and any accompanying tour dates.
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Other Potential Digital Initiatives
Google Hangout: We can help partner with a blog to organize a Google Hangout for clients. In this initiative, we can utilize a share-to-enter strategy to help further the conversation about key content across Twitter and Facebook. From there AMM will moderate the conversation, train the band on how to participate in the discussion and make sure the blog is equally promoting the opportunity to its own followers. Not only does this initiative utilize cross-platform promotions to get the word out about the content to the client’s digital followers, as well as those of the blog, but it also allows the client to communicate directly with their fans.
Instagram Takeover: We can work with a potential blog or brand to have the client take over their Instagram account for an afternoon to show a ‘Day in the Life’ of the client. This would be an awesome opportunity to solidify the client’s personal branding and get greater exposure on the Instagram Platform and with our partner’s following.
Reddit AMA: We can help set up, promote and moderate a Reddit AMA for clients which will serve as another opportunity for the band to answer questions directly from fans and further endear themselves with those that support them most. Reddit has a tremendous readership and the potential to go viral with an AMA is always there.
Instagram Takeover: We can work with a potential blog or brand to have the client take over their Instagram account for an afternoon to show a ‘Day in the Life’ of the client. This would be an awesome opportunity to solidify the client’s personal branding and get greater exposure on the Instagram Platform and with our partner’s following.
Reddit AMA: We can help set up, promote and moderate a Reddit AMA for clients which will serve as another opportunity for the band to answer questions directly from fans and further endear themselves with those that support them most. Reddit has a tremendous readership and the potential to go viral with an AMA is always there.
Client Reports
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Detailed reports will highlight the following:
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